It costs US$199 if you buy it today and it will allow you to get a free (only until the end of July 2007) copy of Expression Media (a Microsoft product, they bought iView) when it becomes available. Expression Media will retail for US$299 so if you plan to use that product it is a good deal.

More information at http://www.iview-multimedia.com/expression/faq_newuser.php

You can read about the product at http://www.iview-multimedia.com/mediapro/
I bought it 2 hours ago. I used its latest demo and was happy with it. It is useful for finding a photo when you have thousands of photos.